People shop around the year for various reasons. But what is so interesting about Black Friday Shopping? Why do people rush for Black Friday deals? Is it the deal that attracts the Black Friday Consumers or it is more than the deal?
Many people believe that it is the bargain that actually attracts people. However, consumer psychologists have different things to tell. According to Kit Yarrow at Golden Gate University, people shop for Black Friday deals because they have always done this since they were kids. “Rushing for Black Friday deals is more of a tradition rather than the bargain,” she says. “This is a kind of ritual, there is a kind of festive spirit,” Kit Yarrow adds.
Those who make most of the Black Friday deals are doing it as a ritual that they enjoy a lot. However, not all people rush for Black Friday deals. What happens to these people? Well, actually, at the end of the day, they will rush to the malls and become a part of the crowd. While some people always look forward to Black Friday and they rush as soon as the deals are open, while some people are not very enthusiastic about Black Friday, yet they will surely go for Black Friday Shopping.
What is the Unique Selling Proposition of Black Friday deal? These deals are launched to hit consumers when they are most vulnerable. Free is a word that attracts people from all walks of life. People rush for “buy one get one free”, “buy one and get another for discounts,” “buy one and get a free gift.” The free offer is so attractive that people will spend money to get these free offers. According to Kit Yarrow, people do not mind buying more in order to be entitled for free shipping.
The Black Friday bargains also give the consumers a momentary relief from their anxieties. Shopping has a therapeutic value. A pair of new shoes will always make you happy.
Save money during the Black Friday sale and other bargains
No one wants to become a spendthrift, however, a lot of us end up spending more than what we planned. So, how do we make sure that we save money on shopping? There are a couple of things to consider.
Go on bargain hunting
Not just during the festivities, you can find bargains throughout the years. Just like Thanksgiving, Christmas and New Year sales, there are weekend sales, winter sales, spring sales and much more.
Discounts are a great way to save on your shopping bills. You can get festive discounts, stock clearance discounts as well as regular customer discounts.
A research in consumer behavior has discovered that Black Friday shopping or any time will uplift your mood. So, what are you waiting for? Go on a shopping spree.