“What’s in a name,” said the 16th century English poet and playwright William Shakespeare in his famous tragedy Romeo and Juliet. “A rose by any other name would smell as sweet,” he wrote.
Well, that’s not very true.
We love our names, we love the name of our school and college, we love the name of the football club we follow, and we love the name of the products we use. Those who drink Pepsi love the name Pepsi and those who drink Coke, love the name Coca Cola. The name plays a great role in our lifestyle, in the way we think and the way we behave. Our buying culture is also greatly influenced by the name. We like to shop from certain brands, Amazon or Walmart for instance; we like to buy certain brands, Nike or iPhone for instance.
Red Bull, Nike, and iPhone are great brands. They are not just products; they are a part of our life. We “Google” information, we “Photoshop” images. How do such simple word or words with no proper meaning become so powerful? Well, that’s because the name is the most important part of any product or brand. Even though xyz store is selling high-quality products for a cheaper price, we prefer to buy from Amazon. Even though there are a lot of energy drinks, we prefer drinking Red Bull.
Some brand names can be related to the products. For example, Amazon can be related to the vastness. Volkswagen is a German word that means “People’s Car.” Pepsi is named after the digestive enzyme “pepsin.” Vodafone is a combination of “Voice”, “Data,” and “Phone.” However, brands like “Apple,” “Lays,” “Starbucks”(named after a character in the novel Moby-Dick) have nothing to the products. Yet, these all are strong and powerful brands.
Since brand names are just simple words, or the words that do not even have a sensible meaning, we might be wondering does the brand name really matter.
This also brings up an interesting question. If brand names are just a simple word or not even a sensible word, why are they so powerful, why do that have a huge consumer base, a huge fan following?
When people remember you, do they remember your name (just a word) or the person (behavior, temperament, etc.) or the appearance (your dressing style, features)? People will relate your name with how you look, how you behave, how you interact with others, how you act or think. These attributes define the person’s name. Therefore, your name is not just a word, it is the person behind that name.
Successful brands are not created overnight. If you look back at the history of the successful brands, you will realize that they were never an overnight success. It took years to build their brand name. The