Does the Brand Name Really Matter When You Shop

“What’s in a name,” said the 16th century English poet and playwright William Shakespeare in his famous tragedy Romeo and Juliet. “A rose by any other name would smell as sweet,” he wrote.

Well, that’s not very true.

We love our names, we love the name of our school and college, we love the name of the football club we follow, and we love the name of the products we use. Those who drink Pepsi love the name Pepsi and those who drink Coke, love the name Coca Cola. The name plays a great role in our lifestyle, in the way we think and the way we behave. Our buying culture is also greatly influenced by the name. We like to shop from certain brands, Amazon or Walmart for instance; we like to buy certain brands, Nike or iPhone for instance.

Red Bull, Nike, and iPhone are great brands. They are not just products; they are a part of our life. We “Google” information, we “Photoshop” images. How do such simple word or words with no proper meaning become so powerful? Well, that’s because the name is the most important part of any product or brand. Even though xyz store is selling high-quality products for a cheaper price, we prefer to buy from Amazon. Even though there are a lot of energy drinks, we prefer drinking Red Bull.

Some brand names can be related to the products. For example, Amazon can be related to the vastness. Volkswagen is a German word that means “People’s Car.” Pepsi is named after the digestive enzyme “pepsin.” Vodafone is a combination of “Voice”, “Data,” and “Phone.” However, brands like “Apple,” “Lays,” “Starbucks”(named after a character in the novel Moby-Dick) have nothing to the products. Yet, these all are strong and powerful brands.

Since brand names are just simple words, or the words that do not even have a sensible meaning, we might be wondering does the brand name really matter.

This also brings up an interesting question. If brand names are just a simple word or not even a sensible word, why are they so powerful, why do that have a huge consumer base, a huge fan following?

When people remember you, do they remember your name (just a word) or the person (behavior, temperament, etc.) or the appearance (your dressing style, features)? People will relate your name with how you look, how you behave, how you interact with others, how you act or think. These attributes define the person’s name. Therefore, your name is not just a word, it is the person behind that name. Same goes true with the brand name. Google is not just a word, it stands for the lot of things in the world wide web. Brand attributes positive (sometimes  negative) meaning and is always more than the name. That’s the reason people choose a brand even though the names might sound nonsense. The brands relate to the entire lifestyle consumers are trying to incorporate, that’s the reason why brand names are important, why people choose a certain brand when they shop.

Successful brands are not created overnight. If you look back at the history of the successful brands, you will realize that they were never an overnight success. It took years to build their brand name. The brands become successful not because they have a great name, they are short, sweet, easy to remember, and have a great meaning. A brand becomes successful because of the “lifestyle” it promotes, the “marketing methods” it uses, and the “functionality” it incorporates. Consumers follow a certain brand because the brand has created a perception of quality, consistency, and trust for years.

82 comments

  1. More important is that you have a “brand life” not for the lifestyle but the personality that a person has.

  2. Im thankful for this product guide im gained knowledge about how i will use the items i bought so thank you so much.

  3. It is hard to show your interest whether the brand name is important or not while we shop. There are few categories which are best at their own without a brand name and there are few with the brand name but your heart will not accept by his quality. Well, it’s up to the person how he selects. That matters. Merry with a rich fat lady or a poor slim cute. 😉

  4. It depends on the person what he/she wanted to buy it can be branded or not. Maybe they have lots of money that’s why they can buy branded items.

  5. Very informative post on How the brand Name is matter the most while we are shopping. I learnt a lot from this. Thanks for sharing.

  6. Thank you,Good job.This is a very useful post for men and women who like about brand,i Think some person can buy branded item, it is depend their purchasing power.

  7. It actually depends on a people if they need branded items or not.however brand name really matter while shopping.Thnaks for sharing.very informative

  8. For me brand is nothing bt a lot of people want to b brand named items. I can by anything if i love it

  9. Good article, it helps people who want to create a new brand for a new product a lot and we want it to be successful in the future like the big and well-known brands. Thanks for the info.

  10. brand name and its fame also matters for some people but for some they see attractive in unbranded products too it differs on people opinion too whatever it be but the article is very good .

  11. Very informative post on How the brand Name is matter the most while we are shopping. I learnt a lot from this. Thanks for sharing.

  12. It depends on the person what he/she wanted to buy it can be branded or not. Maybe they have lots of money that’s why they can buy branded items.

  13. Good article I hope to continue reading this type of category in your official website, I thought it was a very important topic that you wrote very well explaining all the points in a clear and detailed way.

  14. Thank you so much you are spreading the legit knowledge of shopping.And really brand matter lots when we shop.This is very informative for others.

  15. I think its really matter because brands don’t want to loose their credibility.
    Brand maintain their qualities for customers.

  16. I think its really matter because brands don’t want to loose their credibility.
    Brand maintain their qualities for customers.Thanks for sharing such a nice article.

  17. the brand name is not important but the important is your personality and the product you want to buy either that is suitable for your personality or not.

  18. Thank you for your article about does the brand name really matter when you shop! This is actually depends on person whether they like or not.But this article is more informative for me .Thank you for your effort.

  19. very interessting post , thank you so much for sharing this with us , a lot of informations that ignore till now , and i also like the blog wish is a source of information that we dont find everywhere else .. good job .

  20. Thank you for a very informative article. As one of the consumer, for me it doesn’t matter if the product is branded or not as long it has a good quality, worth a penny, and comfortable to use.

  21. Truely, Brand is very important when it comes to shopping for any product. If we buy some random brand of products without knowing how good the quality is, it will be disappointing for us. We go for brand names because of its durability. it gives us that confidence to depend on such brands for a longer period. Good article. Very informative.

  22. Im thankful for this product guide im gained knowledge about how i will use the items i bought so thank you so much.

  23. Yes of course, the Brand Name is the most important factor I consider when buying. thanks for your unique article.

  24. It is true that brands inspire tranquility, I feel more secure buying branded products
    PS: I loved the meanings of the names of all those brands, the content is informative and it was very helpful

  25. nice article i loved it. it helps people to stop think about buying brand name all that matters is product and its quality and the person who is buying should be satisfied with the product that is all matters:)

  26. very useful article. thanks for sharing but different people different opinion. some people don’t think about the brand they only think it’s good enough.

  27. The brand represents an image in the individual’s mind, which is formed by an interaction between the impact of the product on the user and the influence of marketing. A well-placed brand in the market provides a feeling of security to the customer, since this forms the idea that the product he is buying was approved by a quality standard.

  28. Good article I hope to continue reading this type of category in your official website, I thought it was a very important topic that you wrote very well explaining all the points in a clear and detailed way.

  29. It depends on the person what he/she wanted to buy it can be branded or not. Maybe they have lots of money that’s why they can buy branded items.

  30. So, for all of you thinking of naming a new brand, remember that there is no silver bullet. In fact, there is no way to even predict if a name will do well or not. It’s a leap of faith that will have to be built over time to register in people’s hearts and minds. Avoid over-rationalising. Go with your gut. If the brand succeeds, no one will think twice about the name. thanks for this article this is very helpful for me keep post like this.

  31. Brand is a factor in choosing a product but it is not always considered when buying a product. It still depends on the quality of it and budget of a consumer. Nice post!

  32. I don’t think brand name matters alot to the customer. Sometimes the well known brand had collapesd. We can see the example of smasung which on new phone has many of the malfunction. So in my case new brands are also good but it totally depends upon the customer and their knowledge on slelecton of the product.

  33. We live in a consumer society where brands are important, but not always a brand product is a good product.

  34. Great branding makes a company more desirable to its target audience. .While a product or service is important, it is the brand that makes the company stand out from the other companies in its industry.

  35. This is the best article I have ever read about does brand name matter ?Thanks for sharing this wonderful article.

  36. A brand name is a name given to a brand to identify and differentiate it from others. Communication is an important aspect of marketing and Brand Name, being an integral part of communication, is very important carry out any marketing or branding strategy

  37. Yes. This is really true. Brand name seriously matters when it comes to shop even i also don’t consider the product if it is of any unknown or new brand, it should be relevant to the product.

  38. very nice so usefull for every one and make more and i never see like this site this site is very nice and getting so much information form this site keep going..

  39. I love this article, it helps me with the importance of knowing the brand name. it matters the most when we buy something because the brand name indicates the quality of the product.

  40. yes brand name do really matter, to sell the product based on this product rates are also decided…. for new comers its getting difficult to market there brand… which is based on time, hard work and dedication.
    for right now some people follow branded product at an eyeshot….. for new comers it will take time

  41. Thank you,Good job.This is a very useful post for men and women who like about brand,i Think some person can buy branded item, it is depend their purchasing power.

  42. For me, personally branded matter doesn’t really matter when I shop. Sometimes, I may not carry more amount but I want to shop then I do not go for branded things. I just check them on the stores where they can be bought at lower cost.And thank you for the content

  43. Much obliged to you so much you are spreading the genuine learning of shopping. Furthermore, extremely the brand matter parts when we shop. This is useful for other people.

  44. It is hard to show your interest whether the brand name is important or not while we shop. There are few categories which are best at their own without a brand name and there are few with the brand name but your heart will not accept by his quality.

  45. Brand name is really important, to sell the product. Its decides product rate also…. for new comers its getting difficult to find best brand. Some people follow branded product. For new people takes time to find brand. So, this is useful for new people.

  46. The importance of brand name depends on our personality. But practically speaking the brand is not important when we talk about our basic need for items or clothing. However, it’s a must to consider it if it will drastically affect our life. For instance, most models and celebrities prefer high-quality apparel and branded clothing which definitely defines their style and personality. Just my thoughts.

  47. yes, the brand is important when we do shopping but it depends on money also, because some cheap brands are coming at the best price and good quality compared to popular brands.

  48. Hello, I really think that the brand, although in a certain way guarantees you a good product, it is also important to be able to acquire it, on these two lines, many must make decisions when buying.

  49. I guess that the brand name really matter when you shop because of the quality of the product you are buying and this is the most important for me .

  50. In simple way explained the importance of brand name and quality of the product they maintain . Its is good post and explained nicely

  51. There are a lot of products with brand name but it’s bad product,in other hand there are many products without brand name but it ‘s better than others with brand name, I really don’t care if a product have a branded name . Thanks for this articles it’s important to know about this point.

  52. As an every day individual………I do not think brand name matters to be really honest……..
    But as an entrepreneur……..nothing brings satisfaction as having a name that sells products in seconds…..

    Guess I care about brand names more……..

    Thanks for the article……

  53. Hi,
    I really agreed that Brand name is essential in our life when we choose something for us. It give us a unique look and separate us from others as well as give us qualtitative choice.

  54. This Article is significantly written to describe why we are fond of some particular brands, what is the reason behind that. Also we can get many brand name’s detailed information about creating their names.
    So, I think the Article is informative enough. Thanks for writing such a good Article.

  55. A brand becomes successful because of the “lifestyle” it promotes, the “marketing methods” it uses, and the “functionality” it incorporates.
    Well said….Big brands really deserve their accomplishments.

  56. This is very helpful article …. Yes the brand is also matter when we shop and money is also …. thanks for this information

  57. A brand name is a name given to a brand to identify and differentiate it from others. Communication is an important aspect of marketing and Brand Name, being an integral part of communication, is very important to carry out any marketing or branding strategy.

  58. I agree with your article according to the brandname can based of consumers lifestyle, taste etc. When people have experiences after they are using the products. If they like it and they think it is very suitable and value to pay for the money so they can remember the brand spontan. So the brandname can be parts of their life, no matter which brand they are.

  59. Thank you, This is a very useful post for both gender, it’s always confusing when it comes to brand, but it’s kinda expensive hence it’s not for all people

  60. Thank you . This is a very useful post for both gender it’s always confusing when it comes to fashion and brand, knowing it’s expensive hence few people can buy it!

  61. Proper brand management is an essential tool for effective marketing. Proper branding promotes customers loyalty and good product quality. Its promotes quality packaging, easy identification and makes counterfeiting difficult, if not impossible. Product branding promotes the corporate image of the company. It makes both the product and the company unique.

  62. Very nice and helpful article… And really brand is an important role, especially in business. Because of 55% success in our business through branding and brand makes with the best quality services and we make us a professional role model in our competitors. Anyways Nice Post Keep It Up… Thanks

  63. Thank You very much for the nice article, this article gave me the concept of brand and to choose the brand while shopping.

  64. I like this article because I see it very interesting, since the brand plays a fundamental role in the lifestyle of consumers, people are identified with a specific brand and feel comfortable using this brand if we talk about clothing or computer equipment for example. Therefore, the brand can be part of your life.

  65. Thanks a lot for good post for genders .they always confusing what good quality for marketing.so the good your articles.

  66. Hello, excellent page. I think the brand does matter, since that speaks of how durable it will be what you buy. A good brand will guarantee durability. Greetings friends.

  67. Thats true . Brand are not created overnight. It really take lot of years and hard work of lot of individuals that help building up of a brand. I always look after the brand its reputation and quality when I shop.

  68. Thank you . This is a very useful post for both gender it’s always confusing when it comes to fashion and brand, knowing it’s expensive hence few people can buy it!
    It is hard to show your interest whether the brand name is important or not while we shop. There are few categories which are best at their own without a brand name and there are few with the brand name but your heart will not accept by his quality. Well, it’s up to the person how he selects. That matters. Merry with a rich fat lady or a poor slim cute.

  69. Thank you . This is a very useful post for both gender it’s always confusing when it comes to fashion and brand, knowing it’s expensive hence few people can buy it!
    Its promotes quality packaging, easy identification and makes counterfeiting difficult, if not impossible.
    I agree with your article according to the brandname can based of consumers lifestyle, taste etc. When people have experiences after they are using the products.

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