Lifestyle Brand: What is it Exactly?

Lifestyle Brand: What is it Exactly? Lifestyle is not just a way of life of an individual or a community but also behavioral orientation, interest, attitude, perception or living style. Lifestyle brand includes the metrics used to define lifestyle for business purpose. In other words, lifestyle brand is a brand that tries to capture the…

Lifestyle Meaning and History

Lifestyle is described as “a way of life of an individual, group, community, or a culture that reflects respective values, attitudes, world view or viewpoint.”Lifestyle can also be defined as the interests and opinions, behaviours and behavioural inclination of an individual, community, or culture. History of Lifestyle The concept “lifestyle” was first propounded in a…